January 15, 2008
Media Services Group Announces Industry Forecast For 2008
Jacksonville Beach, FL — Media Services Group, the leading national full service broadcast brokerage and valuation company, today announced its 2008 assessment of the industry from the company_s annual meeting in Ft. Lauderdale.
Among the MSG forecasts, the firm predicts that small to medium market radio properties will trade at 7 to 9 times broadcast cash flow during 2008, and 9 to 11 times cash flow for larger markets.
_We think the industry is resetting pricing, and expect the year to be record setting in terms of station trading volume. The first half of the year will be affected by capital constraints, which we expect to loosen in the second half,_ said George Reed, managing director of MSG. _The reports from our people at the meeting indicate that as the year progresses, market conditions will improve from current levels,_ said Reed. _We expect an unprecedented volume of stations to change hands by year-end, the most since the passage of the Telecommunications Act in 1996,_ he added.
Media Services Group provides brokerage, valuation, asset management and investment banking services to the broadcast industry from 12 offices across the country.